Recruiting for a research

• focus on proper screening before hiring for a research study
• when cold calling, include a clear CTA when reaching out
  • screening form
  • Calendly link to book a time slot directly
  • it works better to send emails directly to specific people, not to use generic mailboxes like info@entity.domain
• be aware of time friction you can't predict
  • approval rounds, vacations, internal (de)motivation, hesitancy, ...
  • writing an email won't yield interviewees for your tomorrow's free time slot
• iterative / adaptive recruitment
  • start with a small circle / batch of people, then see how they react, possibly adapt your copy and reach out further
  • you need to balance out the amount of participants you're interested in to those you need to weed out
  • it takes time and focus if spread way too much
• realistically consider 5 – 20 % response rate during cold calling, previous exposure increases chances of people responding back
• my approach – Kobe Bryant method – You don't score if you don't shoot – if I need to have 10 respondents I need to fire at least 100 mails, maybe more
• it is worth using Calendly for scheduling